metropolitan tower at 310 south michigaN avenue, chicago
After the successful redevelopment of 332 South Michigan Avenue, Metropolitan Properties set out to convert 310 South Michigan Avenue, originally known as the Straus Building and later Britannica Centre, into a luxury residential building. The entire 30-story office building was redeveloped into 242 luxury residential units, with 250 parking spaces and 36,000 square feet of repositioned retail space on its lower levels. The development, with a total cost exceeding $180 million, received the 2009 Landmark Preservation Excellence Award from the City of Chicago.
The glowing blue beacon atop the building’s ziggurat pyramid is a well know icon in Chicago’s skyline. The high profile redevelopment of 310 South Michigan Avenue reinforced Metropolitan Properties’ reputation for creativity and its ability to execute complex developments. It also further demonstrated the company’s approach to adaptive reuse of vintage properties, which centers on meticulously preserving their grandeur while adapting them to today’s lifestyles.